“Mimi & Nunu were my husband Rami’s beloved childhood blankey (Mimi) and pillow (Nunu). When he shared this precious memory with me, the vision for our brand immediately came to life in my mind. From that first spark of an idea to the brand’s birth in 2024, it has been a journey spanning a good few years. However from day one, I knew this was the perfect name - it conjured up feelings of nostalgia, comfort, and connection that deeply resonated with me. While we are launching with pyjamas designed to evoke those same warm, fuzzy feelings, we do have plans to honour the name's roots with our very own line of pillows & blankets...So watch this space!” - Peta Al Akawi, Founder